rebranding / web design
Cines Golem
Cines Golem is a cinema chain specializing in auteur, independent and V.O. films. This project aimed to position Golem as a strong leader in its sector, offering a unique, high-quality design experience. The challenge was to refresh the brand image while preserving its core essence and values within a saturated market full of competitors. To achieve this goal, strategic design pillars were established to meet the briefing’s requirements, ensuring that the new visual identity conveyed an authentic, compelling connection with Golem's audience.
Design pillars
The logo
Golem’s logo, originally, plays with a subtle cutting effect on its sides...
Color and identity
Golem Blue is a fundamental and distinctive element of the brand...
Tipography: less is more
The typography in this new identity is an element that brings dynamism...
Humanize with metaphores
This new identity revolves around a clear visual metaphor...








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